The Live Market Test succeeded with a higher-than-expected I2R (Installation-to-registration) rate.
We built the MVP for Australia using existing codebases from existing international products (Netherlands, Spain, Italy and Germany). But the product had to be internationalized for the targetted Australian userbase. I worked closely with the UX Research team to gather feedback and insights, from user interviews and usability testing, to make the product work for the user.
The MVP for Australia was released in July '23, and will now be used as a foundation to leapfrog development when launching in a new country