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Made while travelling the world

After acquiring the German Citizenship in May 2025, my partner and I decided to travel the World. Since August '25, we calm-travelled comfortably across 25 countries and 60 cities.

And having uprooted from Germany, we are currently basing ourselves in Malaysia while we hunt for our next city home base.
LinkedIn
Designed by Indhuja • Coded by Sahil

Designing & developing the Coup 2025 website

Coup

Berlin

B2B tech to claim German R&D subsidies
Coup logo

Contribution

Brand exploration, UI design, website development in React

Role

Product Engineer

Team

CTO, CEO, Marketing Lead, +Me

Shipped

2025

Contents

  • Situation
  • Hurdles
  • Not a website/brand designer
  • Short timeline
  • Design process
  • Outcome

Contents

  • Situation
  • Hurdles
  • Not a website/brand designer
  • Short timeline
  • Design process
  • Outcome

Situation

At the start of 2025, Coup hired a design agency to rework its website and bring out the brand as the two co-founders intended to. The project was led by the Marketing Lead and since I was the only Designer & Product Engineer, I was a strong stakeholder. As an initiative, I proposed to take over the project after an abysmal result was delivered by the agency.
hero
Coup's new web-app

Hurdles

Not a website/brand designer

I had never worked on a website from scratch. Even at Coduo, Indhuja created all the brands and websites while I worked on the core code of it.

Short timeline

With the agency, we had initially planned to complete the whole project within 4 months. And I took the reign with only 2.5 months left. In this short while, we had to design & code the new brand route and the website.

Design process

I stuck my strengths and took a very Product Designer approach to solve this problem:
  1. Understood what is the problem we are trying to solve - what do we need to convey to the user
  2. A thorough competitor research and extended research of how top startups portray themselves
  3. Created multiple options for each section (and brand)
  4. Presented how what section is solving what problem
  5. Iterated on the feedback and created a final version
figjam 1
figjam 2
Review sidebar components, and final review mode

Outcome

The hero section loads with small widgets scattered
USPs are shown with more details a click away
An interactive calculator to showoff what Coup can help you reclaim
Coup is highly rated on Trustpilot, and showing a glowing testimonials converts
A wall of clients that we've help with a glowing CTA
Footer design is THE thing at the moment. Didn't want Coup to be left behind
platform
The Platform page has a showcase of what all the software can do
software
The software showcase on the homepage is hosted on a "dark" background, a nod to all devs
consulting
Consultants are the backbone of Coup. And we didn't want to be just a software in the AI age.

Next project

Designing live market tests for new countries

Successfully launched an MVP in Australia and a Live Market Test in Latin America in a few months.
Taxfix logo

Berlin

Europe’s leading financial platform for taxes
Team
Co-founders, +Me
Role
Freelance Designer
Shipped
2023
thumb